Why Should you Sponsor South Asian Mela?

We are proud to bring you the FIRST EVER South Asian Mela being held at Chinguacousy Park in Brampton on Sunday August 19th , 2012 in associtation with City Of Brampton. “South Asian Mela” – Come Celebrate in Brampton, organized by Eglinton Carpet in association with a & t entertainment.

We invite you to attend and support this FREE Mela.

The Mela will be held on August 19th, 2012 at Chinguacousy Park in Brampton from 10 am till 8 pm. First and Foremost this being a free event it is expected to be enthralled by audiences to the tune of about 40000+. The event will be organized on the celebratory occasion of …. This event would be graced by performances from famous personalities from the Bollywood whether it is comedy, dance performance or playback singing, featuring a famous name from the Bollywood who has won accolades/awards for his music while winning the hearts of young and old alike.

The Mela as it is said will be targeted to entertain families featuring Bollywood content and rides, food stalls, and a Raffle Draw where ONE winner will win a SUV (TBD). Raffle draw tickets will be sold. There will be more prizes to be added.

This Mela will be attended by South Asian Community's most influential persons, Business Houses, Members of South Asian and Mainstream media and prominent personalities are expected to attend this Gala event. By participating as a sponsor, your organization will benefit from extended exposure through media campaigns and promotional efforts directed towards the Mela. Also, you will be able to enjoy excellent exposure to this important segment of your target audience.

Other Benefits to your organization after sponsoring this Event are as follows:-

• What is seen is sold – This event gives an opportunity for your organization to present your products and services;

• This event also gives the South Asian Population (rising by the month, and recently the largest minority population in Canada) to become customers while contributing to your organizations growth;
• A welcome opportunity for your organization to make inroads a community which does not mind spending at the outset;
• An opportunity for your organization to understand the South Asian Culture while appreciating the diversity within this set of progressive sect;
• Additionally, this represents an enviable opportunity to gain widespread exposure to all communities via adverts; placed on local and regional television channels and other advertisement mediums such as the local Community print media and various cultural radio stations – where the Sponsors name will be prominently displayed.

South Asians in Canada

• Canada's population 34 million
• South Asian population in Canada 1.6 million (4%)
• Ontario, British Columbia, Alberta and Quebec have the largest South Asian
  populations in Canada
• Ontario · 794 170 (6.6%)
• British Columbia · 262 290 (6.4%)
• Alberta · 103 885 (3.2%)
• Quebec · 72 845 (1%)
• Note: The percentages indicate the ratio of South Asian population to the total population of the province.

Trends of South Asians in Canada

South Asians are:

• The largest & fastest growing cultural group in Canada
• The strongest wealth market in North America
• Have an average median family income of more than $69 thousand per annum (25% > than national averages)
• 69% of South Asians feel strong or very strong sense of belonging to their ethnic or cultural group
• 95% of South Asians live in family house-holds of parents, children, spouses and other relatives

Language Wise Distribution of South Asians in Canada

• Punjabi - 36 7505 (1.1%)
• Tamil - 97 345 (0.8%)
• Hindi - 65 890 (0.2%)
• Malyalam - 6570 (0.02%)